Sage Experience Campaign Tips Off

Irvine , CA - Mar 16, 2009 - Sage North America, which provides business management software and services for more than 2.9 million small and mid-sized businesses in the US and Canada, has launched a new print and online advertising campaign focused on the “Sage Experience”. The campaign, developed for Sage by Doremus San Francisco, the West Coast arm of the global business communications network, demonstrates Sage’s focus on helping small and mid-sized business owners experience great business results even in today's economy.

“Sage supports more than 2.9 million businesses in North America and 5.8 million businesses globally who rely on our software and services for their success,” said Sage North America CEO Sue Swenson. “We’re committed to delivering the products and support that help our customers experience exceptional results and we want to highlight that focus in our newest advertising campaign.”

The “Sage Experience” cuts across a range of market-leading products and services and a global network of support resources to help businesses easily and productively use them. The Sage portfolio includes well known financial management products and services such as Peachtree by Sage, Sage Accpac ERP, Sage MAS ERP and Simply Accounting by Sage; CRM software and services such as Sage CRM, Sage SalesLogix and ACT! by Sage; plus a full line of industry-focused products for construction & real estate, nonprofits, human resource and payroll management, healthcare practice management and electronic health records. The products are backed by personable and knowledgeable staff providing online and live support, online communities of like-minded business owners, and a community of 5.8 million business customers, 30,000 channel partners and 40,000 accountant partners worldwide.

Through a series of ads, each incorporating the overall “experience” theme, Sage’s new campaign invites the audience to experience the benefits of working with Sage, including “fierce customer loyalty” “deeper visibility into your business” and “profits when others feel the pain”.

Media will launch in mid-March and feature exposure during the NCAA basketball “March Madness” playoffs including in the Sports section of both the New York Times and USA Today. These will be backed up with online video display banners on CBS Sports Line and selected business and news sites from CNN/Money, AccountingWeb and Canadian Business. Mobile banner ads will appear on mobile content within CNN/Money and :30 TV will support business technology sponsored content across the CNN Airport Channel Network.

Doremus was chosen in November, 2008 to represent Sage North America. The agency leads Sage’s print and online advertising efforts across the U.S. and Canada for the Sage brand as well as for individual product brands.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. At Sage, we live and breathe business every day. We are passionate about helping our customers achieve their ambitions. Our range of business software and services is continually evolving as we innovate to answer our customers’ needs. Our solutions support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage North America employs approximately 4,800 people and supports nearly 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989, employs more than 14,500 people and supports more than 5.8 million customers worldwide. For more information, please visit the web site at www.sagenorthamerica.com or call 866-308-2378.

About Doremus San Francisco
Doremus San Francisco is part of the Doremus global network (www.doremus.com). With offices in San Francisco, New York, London, Hong Kong, Frankfurt and Singapore, it specializes in business communications, helping companies align communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

Doremus is part of the Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.